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Monday, December 28, 2015

A grandmother’s wish and a young man’s desire to make a change

by Gaurav Gulati

“IRememba celebrates our families and generations.”

A grandmother cleared her throat. “How will the kids remember us when we’re gone?”, she asks her son, very fondly looking at her grand kids in the living room, playing with her wooden toys she once played with as a little girl. Her eyes sparkling with love for her family, glancing over the tides of time, trying to imagine how her generation would stay connected and remember them.

February 28th, 2014

A friend and I were discussing about interactive learning for children and he shared a story about a conversation between a mutual friend and his own mother (the grandmother of his kids). Now, this may sound like a conversation that we may all have had with our parents, grandparents and loved ones, at some point in our lives.

This German native grandmother immigrated to America, when she was young, and called it home. She has a son and daughter-in-law, who both have full time jobs. They have 2 children, a boy (4) and a girl(6). She often has the kids at her home while their parents are working. The grandparents have the joy of fun filled days with the kids who are very fond of them as well. Now, here’s the rest of the story:

Grandmother continues – “I want to record all activities we do on a DVD and leave it for them. How else would they remember the native German stories and lullabies, the fun talks, the games we play etc, which are not documented and have just been passed down the generations verbally? When they grow up and watch the memories I left for them on the DVDs, I can imagine them thinking of how loving & caring their grandparents were, how awesome of a generation they descend from. They will feel good about themselves & their family.”

The grandmother, now almost in tears, goes on – “I can only imagine there must be so many grandparents like me out there who want to do the same thing, but just don’t know how.”

And just then this whole conversation struck me like a lightning bolt …made me reflect upon my childhood memories, of my grandparents and great grandparents. I could relate with so much of what was being said that I couldn’t stop thinking about it.

We have a few pictures of my grandparents (all have passed) and a handful of pictures of my parents’ lives and their wedding. In fact, I can count the pictures of early years of my childhood growing up, on my fingertips and some tapes of later years. We have exactly 1 picture of my great grandfather (who passed when I was around 4yrs old); and thanks to that 1 picture, I still have vague memories of my time spent in his house, in that little village of northern India.


Today, I’m 34 yrs old and have a 3.5 yr old daughter, of whom I have more than 25GB of pictures and videos (1GB roughly translates to 300-400 photos or 20 mins of video). All those memories are scattered all over the place that never seem to get any more organized than – laptops, smartphones, facebook, e-mail, messengers, dropbox, google etc. There’s no real method to organize and preserve them over time. Privately sharing them with family members also has been a challenge. If that wasn’t enough, due to the sheer speed with which we’re creating new memories, we don’t really care about them as much as we used to.

Can you imagine, when my daughter grows up, what it would be like for her to Search and/or Share just the BEST memories of her life??  ….feels like trying to find a needle in a haystack, and the problem is only getting worse by the day. That’s how the memories that matter, of the people that matter, get lost in the translation and lose their purpose and meaning. As much as I care about the few pictures of my childhood, my daughter would never feel the same way because the current day generation will start taking it for granted and never really care much  …plus the effort it will take to sort them out for the ones she cares about, will be painstaking.

How could these memories be shared, protected and preserved? One unfortunate fire or a leaky pipe could cause the loss of most (if not all) of my family history.

I’ve tried many different existing solutions, however, couldn’t find one that addresses these problems 360 degrees and could really help me wrap a method around this madness. That is when I decided to take matters in my own hands and I set out in pursuit of figuring out how big the nature of this beast really is. Not surprisingly, most everyone I spoke with concurred and admitted that they’ve thought about all such similar problems, one way or another and always had a story to share with me. All of this gave me enough motivation to start on my journey which would eventually lead to starting IRememba.

April 4th, 2014

My research brought me to Startup Weekend in Madison, WI where I tried to validate my Idea and Business Plan and eventually took 1st place.

Since that day, I’ve come a long way and am finally getting ready to welcome IRememba into this beautiful world of ours, so that we can organize our precious memories better, share effortlessly with our family and loved ones, preserve them for our generations and leave our legacy in time.

And what better time to launch our IRememba campaign right after Christmas and days going into the New Year 2016; because IRememba is all about families, loved ones and making Happy Memories that last a lifetime and beyond!!

If you’ve made it this far in the post and if you like what we’re doing, please share and spread the word and help us make IRememba last for generations to come.

This is the first of many interesting posts to follow. We strive to add value in everything we do and we hope we live up to the hype. We would love to hear your thoughts, feedback, any current day challenges, your most precious memories/stories and anything really that you want to say, and help us build a better product and community for yourself and your world.

Stay happy and keep creating those precious memories that matter, of the people that matter!!



Gaurav Gulati

Gaurav Gulati​ is the Founder of IRememba (a simple platform for families to stay connected and share memories privately and leave a legacy) who loves life, tennis and cricket.

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